The Savvy Communicator: July 2006
The Savvy Communicator )
July 2006


in this issue
  • Note this
  • Speaking of helping

  • Do you ever tire of reality?

    Sometimes I do.

    And in those moments, fiction is my friend. Tricia Crisafulli is also my friend and a brilliant writer who just launched www.faithhopeandfiction.com. For a five- minute break from reality, a little inspiration and some really beautiful short stories and poems go there now.

    “The Smell of Onions” will warm your heart. “Saint Whoever” will make you smile. And if “Lucy Lucy” doesn’t move you, well, as my friend Bob says -- then somethin ain’t right about you. Sign up for Tricia's newsletter as a gift to yourself. I did.

    Speaking of writing, I promised I'd return to writing this newsletter once I found the water cooler at my new job at Burson-Marsteller. I found it. And it's good to be back.

    Now, how's that next speech of yours coming?

    Savvily yours,


    Janie Gabbett

    Note this

    About ten percent of speakers can use no notes at all and still deliver a clear, compelling, motivating message. Bully for them.

    Another ten percent read their speech text verbatim with all the enthusiasm of the monotone science teacher Ben Stein played on “The Wonder Years.” Shame on them.

    A third group doesn't use notes, but their rambling streams of consciousness make us wish they did. Deliver us from them.

    That leaves the rest of us with our notes. Ah, but there are notes and there are notes. Here are three ways to ensure your notes work for and not against you:

    1. Use an outline. It’s much easier to glance down, catch your next point and look right back up from an outline than from verbatim text.

    2. Use a big font and lots of space between lines. Notes are meant to be glanced at, not squinted at. And there’s nothing more painful than watching a middle-aged speaker using trombone arm to read notes.

    3) Name your stories. Don’t write out your stories at all. They are your stories. You know them by heart. Just title them. I can assure you, just glancing down at titles such as “Wedding Night,” “Graduation Story” or “My Unfortunate Incarceration” will be all you’ll need.

    So note this: you can be a brilliant, compelling, motivating speaker while still using notes. I do and I am.

    And I’m happy to help.

    Speaking of helping

    Speaking of helping, I am still offering:

    • speech writing
    • speech coaching
    • keynote speaking
    • communications seminars
    in my new role as a director in the Marsteller practice of the global public relations and advertising agency Burson-Marsteller.

    Companies like yours continue to hire me to coach their CEOs and other executives through critical speeches.

    Companies like yours continue to hire me to give seminars, such as: Building Business Relationships One Colleague at a Time. This one received rave reviews at Microsoft’s Women’s Conference and at Arthur J. Gallagher’s intern training program. Since it's only an hour and very interactive, it works well as a lunch-time learning program and as a conference break-out session.

    Email me at janie.gabbett@marsteller.com to discuss how I can help you become the one who had the brilliant idea and brought the wonderful woman with the great programs to your company.

    Contact me today at:

    (note: the email below is now my personal one)


    phone: 847-651-4821 (cell)


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